Eugenia Papaioannou is an Associate Professor in the Department of Organisation Management, Marketing and Tourism of IHU (former Department of Business Administration, ATEITh) with specialisation in e-commerce services and service quality issues. She has a B.Sc. in Business Administration from Technological Educational Institute of Serres (1997). She has a diploma in Marketing from Newcastle University of UK (1998).
She has an M.Sc. in Computing at University of Macedonia (2005) and a Ph.D. in e-commerce and service quality issues from the University of Macedonia—Department of Applied Informatics in Greece (2014).
Her professional expertise, research, and teaching interests include: electronic commerce, e-business, e-marketing, social media marketing, Marketing Information Systems, CRM (Customer Relationship Management).
She has published over 40 articles in academic journals as well as in the proceedings of International Scientific Conferences. She is member of the organizing and scientific committees of several international scientific conferences and reviewer of various scientific journals.
Tel: (+30) 2310 013245
Email: epap@mkt.teithe.gr
Courses in MBA:
- [401(Α)] CHANGE, INNOVATION, ENTREPRENEURSHIP
- [303(Β)] INTERNATIONAL MARKETING